I welcome all of you to contribute in which ever way to help in facilitating inclusion of people living in the so called BoP markets.
According to some estimates, taking CKP's definition of BOP market as people living on less than $2 per day, there are 3 billion people there. They need to be reached. There is a gold mine of information that is lying untapped there. There is a huge repository of knowledge and information there that the world should care about. That is the real fortune that companies should look for!!
Ramendra Singh
Assistant Professor(Marketing)
IIM Calcutta, Joka, Diamond Harbour Road
Kolkata 700104 INDIA
No comments:
Post a Comment